company – The Organic Recruiter

As we move into December and hear the pitter patter of feet running to make their wish lists, we too quietly ponder what we’d like for the holidays and in 2017. After all, haven’t we all been good girls and boys?

During a conversation with one of my best friends this last weekend we discussed the entertainment business he works in. Our conversation was about how the original ideas of some TV shows get lost because the executive producers start fighting over who has the best notes. By the time it gets to the editor, the initial idea of the show is lost.

No one says it better than Simon Sinek in his book “Start with Why”.

Without the Why you have lost your What. If the producers had stopped to remember why they were creating the show, they would not have lost the What. What was the purpose of the show and why? Could the show have been more successful if the judgement was not clouded by ego?

Every day we go after the shiny bullet or the cool new toy that everyone is talking about on Facebook or any other social media or blog. Whether it be the latest ATS such as Workday or Greenhouse to the ever changing LinkedIn. As a society we are always getting sold into the pretty tool because it helped solve someone else’s problem. The question is: will it solve your problem? Are you chasing your own solution or what someone has told you is your solution? Do you know what your Why is? Why are you doing whatever it is?

Companies boast being “military friendly”. Why does the company want to be military friendly and how has the company achieved it? Was the purpose to check a box or was it to reach out to veterans to offer thanks and help transition him/her back into a civilian job? I once sat at a bar with a recruiter and in conversation with a stranger, she learned he was a vet. She immediately reached out to give her business card and offered to help. She mentioned military.com and how it had helped many vets in her network find a position. In my opinion, that’s “military friendly”. Simply posting a position on a supposedly “military friendly” site does not equate to being military friendly. What site is that? How many veteran viewers does it link to? What efforts does that site do to reach out to veterans? What else is the company doing to reach out to the veterans?

What is your why? If you have a wish list, what is on it and why is it there? Are you looking to appease shareholders? Is it to attract the right talent? Is it to do the right thing at the right time? Is it to increase your ROI of time, money or retention?

“Start with Why” explains how to inspire with ideas rather than product. Simon Sinek goes on in his 2 of his 3 theories being:

The Golden Circle:
- Sinek states, most people in a company know what they do; less people know how they do it; and hardly anyone knows why they do it
The Celery Test:
- If you’re at a grocery store getting food for your health food business, could someone look at your groceries at the checkout line and immediately know what you’re all about? If you’ve purchased soy milk, chocolate, pudding, and celery the answer is no. If you’re just purchasing the soy milk and celery, then yes.
- In business, if you’re not passing the celery test, if you can’t walk the walk after talking the talk, you’ve lost credibility and frankly damaged your integrity.

People buy Apple products because even before Tim Cook, Steve Jobs would only speak on the Why long before he showed you the what.

The founders of Southwest Airlines knew people would love to fly with them because they built their airline on the Why they wanted to fly, rather than just getting to their destination through crappy service.

What’s on your list this year? Why do you want it?

Let’s talk about your Why.

~The Organic Recruiter | Co-wrote with Candy Store

It is Veterans Day next week and time to figure out if we are as loyal to them as they are to us. Military.com and Monster.com have many ways to help you with your loyalty. Because waiting to help them may in many ways be too late. Like Mayor Garcetti in Los Angeles (largest population of veteran homeless) has begun with the assistance of Military.com, he is trying to end homelessness of our Veterans. Let’s join the forces and do our part.
~The Organic Recruiter

By Stephen Berger November 4, 2016 Sourcecon

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The 1^st Infantry Division of the US Army has a saying: “No mission too difficult. No sacrifice too great. Duty First!”

Over 30,000+ veterans are placed in corporate America each year and there are over 7,500 companies that do the hiring per year of those military individuals. What is even more impressive is that these military officers do not even have online job seeker profiles like those you see daily on the web boards like Monster or Dice. What tops everything else is that these amazing individuals who defend our freedom look to us as civilians in their transition into the corporate environment. However, there are stigmas that they have to fight just the same.

One stigma is the negative stereotype. First are the assumptions and stereotypes about members of the military that make some employers reluctant to hire them. About one in three employers considers post-traumatic stress disorder (PTSD) to be an obstacle in hiring veterans, according to a survey report by the Society for Human Resource Management (SHRM). In particular, seven percent of post-9/11 veterans are estimated to be suffering from PTSD, according to the U.S. Army.

Another stigma is how skills can be mismatched or misunderstood by a hiring manager. Hiring managers can easily understand a resume that shows any technical skills whether it is Java or .Net in a related field. What hiring managers do understand and how it correlates to corporate is the skills that a battery fire direction officer or artillery specialists can bring to an organization.

When speaking to a field grade army officer (with a specialty in tanks), who asked for obvious reasons to keep his anonymity, he gave a firsthand account of what the interview process is like for a military veteran. Now keep in mind this is an individual that brought in new equipment (mostly paratrooper equipment) for an army corps and has an MBA from Duke, a prestigious university.

“I interviewed with a few large companies that are looking to hire vets. I think I received interest from them because of my vet status. HR wanted to talk to me and their MDs (and even one CEO of a fortune 500 company) liked me. So I got through many rounds of interviews but then I went to talk to the direct hiring manager and my potential future boss. They needed a plug and play a guy that had experience doing the job (corporate finance, pricing, operations management, etc were some of the jobs I interviewed for). This happened over and over again. That was an obstacle I had to overcome in finding employment.”

A lot of companies have veterans programs. From a top-down perspective, it makes sense and sounds even better. Hire veterans as they offer great skills and attitudes that will add to our company and in the long run, it will make us look good too. There are some companies that are doing their part to help in the hiring of military veterans. In 2016, Union Pacific Railroad hired approximately 3900 new employees of which 15 percent were military veterans, where military experience was more relevant than certifications earned. JPMorgan Chase hired over 40,000 new employees in 2016, where approximately 15 percent were military veterans.

The question remains, how can other companies follow suit? First would be to educate management of the companies so that they are not scared that a few months ago this person was killing someone or seeing others killed, and now they have to integrate them into their “team.” There might even be hiring managers cannot comprehend what really goes on in the military, but they get the college and internship type of experience, so they hire what they are familiar.

There are some companies that have gone the additional mile and have set up assistance programs as well. AT&T has helped launch the 100,000 jobs mission initiative to hire 100,000 veterans and transitioning service members by 2020. Even GE plans to hire 5,000 veterans over the next five years through its “Hiring Our Heroes” partnership to sponsor 400 veterans’ job fairs this year.

Another company, Orion International is a firm that spends over 11 months with each military candidate before they are even hired, to ensure the best possible match for each company and candidate. Orion represents 34 percent of military technicians and technical NCOs separating from the military. A Naval officer from Pennsylvania explained how helpful it is to have someone, a company that can help make the transition that much easier though daunting.

“To have a company willing to stay with you every step of the way was extremely comforting. I was transitioning out of the Navy and my wife had family here so I needed to find a way to get a job locally. Not too many companies looking for a naval officer. There were coaches that shared with me the proper interview techniques and the things not to do during interviews. It’s a blessing.”

In November of last year, the Federal Bureau of Labor Statistics found that veterans had a lower unemployment rate at 3.6 percent than Americans overall, who faced a rate of about five percent. This reflects ongoing efforts to train members of the military with valuable job skills before they join the workforce, new initiatives by businesses get veterans jobs and the slowly changing attitudes among everyday Americans about the value that former service members bring to the workforce.

In a time where there is increased the level of violence, political deceit and increasing cost of living we need to find solace in those that put their lives on the line every single day for us to even have a living, to have the ability to speak our mind. When that military personnel leaves the armed forces and transition into civilians looking for employment just like those that haven’t served we need to stand up, recognize and do what we can for them as they have done for us. Hoorah!

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